Together with BBDO Nordics and Västtrafik, we created ”Framtidspanelen” a playful way to test Västtrafik’s new super-long M34 tram before it hit the tracks in early 2025.

Our expert team? A group of 3- to 7-year-olds who put the tram through its paces as only kids can. With curiosity, laughter, and plenty of 💩 jokes, they made sure every corner was thoroughly inspected.

A campaign full of chaos, unfiltered reactions, and a fresh take on the future of public transport.