TheBond reached out with a request for an impressive launch film for Epiroc’s Smartroc.

The catch? They wanted to capture the grandeur of mountains and vibrant cityscapes in Örebro. In Örebro, the only prominent high point is Kvarnbergshögen, a historical relic from the World War II oil shale industry. Additionally, they have one street lined with more modern buildings. Challenge accepted! Now, you can witness the outcome.

And, just to clarify, that stunning sunset in the final scene is not a product of artificial intelligence; it’s a real, breathtaking view.